24 September, 2026

Connect X Ads from Linked Accounts and your X campaigns land in the same tables as everything else. Spend, impressions, clicks and conversions sit beside your Google, Meta, LinkedIn, Microsoft, TikTok, Reddit and Amazon accounts.

Set a monthly budget and Pace paces X for you. Scheduled runs, Pace Now, campaign groups, overspend protection, budget rollover and custom flighting all work. Edit daily budgets and pause campaigns from the table. Bulk budgets, client reports, the weekly email, Sparks, Forecast and Dot cover X from day one, and alerts watch X for no spend, pacing drift, unusual spend patterns and trends.

One thing to sort out before you connect: your X sign-in needs Account admin or Ad manager access on the ad account. Lower access levels connect and show your data, but X won't accept a budget change from them. Pace tells you which is which when you link, so you can get your access changed before you set a budget.

Pace paces the campaign daily budget. Line items are listed with their status and budget but Pace doesn't write to them. A few things X's API doesn't offer aren't in Pace either: promoted-post level views, creating campaigns, a record of changes made inside X itself, and the alert checks that need approval, creative or conversion-tracking data X doesn't publish.

X reports spend as an estimate for about four days and revises it down as credits are applied. Pace re-reads those four days on every refresh and treats today's figure as an upper bound, so a very recent number can settle slightly lower.

A Pace workspace can now hold several people's Google sign-ins at once. When different people on your team can see different clients in Google Ads, connect each of them and Pace works with everyone's access. Open Manage profiles on the Google Ads card and choose Add another profile.

The list of accounts you can add shows every Google Ads account any connected person can reach, across all their manager accounts. Once two or more people are connected, each linked account carries a small badge naming the person Pace reaches it through. Hover it to see their email. Pace only uses someone's access for the accounts they can see.

Once Pace knows whose a connection is, it stays tied to that person, and signing in as a colleague won't swap it over to them. To hand it over, add your colleague with Add another profile, then remove the original person from Manage profiles. If Add another profile is unavailable, reconnect the existing login once first. Workspace owners and admins can add, reconnect or remove a Google profile. With one person connected, you won't see any name badges.

When a connected person's Google sign-in stops working, for example because someone removed Pace from their Google account, Pace sends one alert to the bell and to your alert email recipients. On Pro and above it also goes to your Slack channel, if Slack is connected. The alert names the person and says which linked accounts use their login, so you know who to reconnect.

You get one alert per person per outage. If another connected person still reaches those accounts, the alert says so, and those accounts keep running. To fix it, an owner or admin opens Manage profiles on the Google Ads card and selects Reconnect next to the person marked Needs attention.