23 August, 2026

Amazon accounts pace like everything else in Pace. Set a monthly budget, pick the campaigns you want managed, and Pace works out each campaign's daily budget and writes it to Amazon across Sponsored Products and Sponsored Brands. Sponsored Display joins them shortly — its campaigns are already read, charted and reported on. It runs on your scheduled slots, on demand from Pace Now, and Pace All picks Amazon accounts up too.

You can change things by hand as well: edit a daily budget straight from the campaign table, and pause or re-enable any campaign without leaving Pace. Dot can set an Amazon account's pacing target for you, the same as on any other platform.

Overspend protection covers Amazon now. If an account or a campaign group spends past its cap, Pace pauses the campaigns it manages and brings them back once spend is under control. Campaign groups work on Amazon too, with budgets, pace tracking and pacing runs of their own.

Pace confirms every change with Amazon before recording it, so what you read in the account's change history is what Amazon actually has.

Two things worth knowing. Amazon sets a minimum daily budget per marketplace and Pace respects it: if pacing wants to go below that floor and you have pause-when-over-budget switched on, Pace pauses the campaign rather than sending a budget Amazon would refuse. And campaigns on a lifetime budget are listed but never paced, because a lifetime budget isn't a daily number anything can steer toward.

Still to come for Amazon: daily spend floors, bulk budget editing, the wider alert suite, records, forecasting and account audits.

If you already have Amazon connected, there's nothing to do. Your existing connection covers all of this.

When the overspend monitor stops a campaign group, it now confirms each campaign with the ad platform before recording it as paused. Anything it can't confirm goes on a short list and gets another go on the next sweep, half an hour later.

If a campaign still won't stop after three attempts, Pace stops retrying and sends one alert naming the campaigns that are still running, so you can go and stop them yourself rather than finding out at the end of the month.

This covers every platform Pace paces, Amazon included.

Open any account and you'll find an Alerts tab next to Sparks. It lists every alert Pace has sent about that account over the last 90 days: what fired, when, and what it said.

Filter by date, flip the order to oldest first, and click a row to read the full message and follow the link through to whatever the alert was about.

Alert types you've muted stay in the list, dimmed, with a Muted pill, so you can see what's been silenced and switch it back on without leaving the page. It's on every plan and every platform.

If an account keeps sending you an alert you've already made your peace with, you can now switch off that one alert type for that one account. Hover the alert in your notification bell, on the Alerts tab, or in Recent Alerts on the home page, open its three-dot menu, and choose to mute it.

Muting stops that alert wherever it would have gone: the bell, Slack and email. Every other alert type for the account keeps coming, and nothing else about the account changes.

Muted alerts don't vanish. They stay in the list, dimmed, with a Muted pill that shows who muted it and when. Click the pill, click Reactivate, and the alert is back on.

Each account's settings lists the alert types you've muted for it, so nothing stays quiet without you knowing. Mutes and reactivations are recorded in your change history. There's no timer to set: a mute holds until you turn it back on. Available on every plan.

An account whose numbers stay unusual for a while now gets one alert, not the same alert every morning. If the situation worsens, or a new metric joins it, that still reaches you straight away.

The "typical range" printed in an alert is now the range that actually triggers it, so a number sitting outside it is genuinely the reason you were told.

And when an alert mentions one of your budget changes, it's because the timing, direction and size of that change line up with what moved — not just because a change happened that week.

Amazon accounts now have a Performance tab, like the rest of your platforms. Open one and you get every campaign across Sponsored Products, Sponsored Brands and Sponsored Display, each tagged with which one it is, with spend, impressions, clicks, orders, sales, ACOS and ROAS. Sort it, filter it, chart it, export it.

You can set a CPA or ROAS goal on an Amazon account too, and the Goal column tracks it the way it does everywhere else.

Amazon's figures refresh every fifteen minutes, so the spend on your accounts page is close to what Amazon has right now rather than where yesterday finished. Orders and sales work differently: Amazon attributes them over a two week window and keeps revising them, so Pace re-checks the last fortnight every week and lets those numbers settle. If Amazon hasn't reported something yet, you'll see it marked as not available rather than a zero, because a zero would read as a campaign that spent money and sold nothing.

Pace still doesn't change anything on Amazon. Budgets and statuses are yours to set; Pace reads them. (Superseded 23 Aug 2026 — see "Amazon Ads now paces itself".)

Sparks runs on Amazon accounts, reading the same campaign detail you see on the Performance tab. It recommends, as it does on every platform; nothing is applied for you.

Client reports work on Amazon as well, with two templates ready to go: a full performance report and a one page executive summary. Both carry ACOS alongside the usual measures, since that's the number most Amazon advertisers are actually judged on.

Amazon accounts are in your weekly email now, so the Monday summary covers everything you run instead of skipping a platform. Where a week's conversion figures haven't been reported, the email leaves those cells blank instead of guessing.

A few smaller things: the accounts page has an Amazon filter, Amazon's icon shows up wherever the other platform icons do, and Dot can answer questions about your Amazon accounts and campaigns.