14 August, 2026

Reddit Ads is now a fully managed platform in Pace. The budgets and pacing targets you've set on Reddit accounts are live: Pace adjusts Reddit budgets on your scheduled runs and whenever you hit Pace Now, the same way it manages your other platforms. Campaign groups pace independently, and flighted date ranges work too.

You can also make changes by hand: edit budgets straight from the tables and pause or re-enable campaigns, ad groups and ads without leaving Pace. One thing to know about Reddit's budget model — outside campaign budget optimisation, Reddit keeps daily budgets on ad groups rather than campaigns, so that's where you'll edit them in Pace, same as in Reddit's own Ads Manager. Every change lands in the account's change history.

Overspend protection is on as well. If a Reddit account or campaign group spends past its cap, Pace pauses its campaigns and brings them back once spend is under control — the same guardrail your other platforms already have.

If you connected Reddit Ads before today, there's one quick step: reconnect it from Linked Accounts so Pace has permission to make changes on your behalf. New connections get this automatically.

Reddit Ads arrived in Pace this morning as a view-only platform. It didn't stay that way for long. You can now set a monthly budget and pacing target on any Reddit account (or ask Dot to set one for you), watch how it's pacing against the month, and organise campaigns into groups with budgets of their own. Sparks digs into Reddit performance the same way it does on your other platforms, and client reports are in with two templates: a full performance report and an executive summary built for client meetings. Reddit accounts also track records now, so Pace will let you know when one has its best day yet, and everything you change in Pace shows up in the account's change history in plain language. On the Ads tab, every Reddit ad now shows its campaign, and you can open any ad to check its status and creative and jump straight to the live post on Reddit. Pace still doesn't touch anything inside Reddit itself. Automated pacing is the next step, and it's close.

Search Lens now has a refresh button in the header, right next to the date range — the same one the other analysis tools have. It spins while Pace pulls the latest data, including when a refresh kicks off automatically in the background, so you can always tell when the numbers are updating and pull fresh ones on demand.

You can now connect Reddit Ads from Linked Accounts. Link the ad accounts you want and their spend, impressions, clicks and conversions appear in the same account and campaign tables as the rest of your platforms — one dashboard for everything your team runs. This first release is view-only: Pace shows you the numbers and doesn't touch your Reddit budgets. Automated pacing for Reddit Ads is coming soon.