7 updates shipped in Pace.
🚀 New
Signup now walks you straight to your first live decision
Setting up Pace used to be several separate steps. Now it's one flow: connect your ad account, start your trial, set your budget and goals, and watch Pace make its first real call on your account — with the reasoning right there — before you ever leave the setup screen.
Connecting a platform now drops you right back into that flow instead of somewhere else in the app. And once that first run is done, your dashboard checklist only shows what's actually left to do: your agency philosophy, Slack, your pacing schedule, and linking any other accounts.
🚀 New
Know how old a number is
Ad platforms occasionally go quiet for a few minutes. When that happens, your dashboard now keeps the last figures Pace read and puts one line above the table telling you which platform it's waiting on and what time those figures were taken. Something like "Google Ads data is temporarily unavailable — showing figures from 4:20pm."
The same line shows on an account's own page. Everything catches up on its own once the platform answers again.
🚀 New
Put a campaign on a shared bid strategy
If you run portfolio bid strategies in Google Ads, you can now attach a campaign to one from Pace. Open a campaign's settings, go to Bidding, and choose a shared strategy instead of giving the campaign its own.
The picker lists what the account can use — including strategies shared down from your manager account — with each one's target so you know what you're attaching to. Strategies your team hasn't set up yet won't appear; create them in Google Ads and they show up here.
Moving a campaign back onto its own strategy works the same way, and both directions land in your Changes tab naming the strategy.
🚀 New
Your keyword columns stay where you put them
Pick which columns the Keywords table shows and it remembers, the same way the Campaigns table already did. Come back tomorrow and it looks how you left it.
The two bid-estimate columns — First Page CPC and First Pos. CPC — are still off until you turn them on. Google only fills them in for keywords you're bidding on manually, so where there's no estimate you now get a dash instead of $0.00.
🚀 New
Bid strategy, in the campaigns table
The Campaigns table shows each Google campaign's bid strategy and how that strategy is doing — enabled, still learning, limited by budget — without you going looking for it.
Group by bid strategy and portfolio strategies stay separate from standard ones. A portfolio Target CPA and a standard Target CPA are different things, so they get their own rows instead of being added together.
🚀 New
Archive a Google ad from the Ads table
Hover an ad row and a gear appears next to its status. Archive is in there, so a creative you're done with goes away without a trip to Google Ads.
It asks first, and names the ad and the campaign it's in, because Google won't let an archived ad come back. The change lands in your Changes tab like every other edit Pace makes.
🚀 New
The search terms report is easier to work through
The Search terms view in Search Lens now opens with the top 250 terms and loads more as you ask for them, so a big account doesn't dump thousands of rows at you before you've read anything.
Match types are proper labels now — Near exact, AI Max, Performance Max and the rest — and clicking one filters the report to it. There's a campaign filter too, the same one the Patterns view uses.